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The Latest in Available Technology Will Be Used To Promote Upcoming SweepstakesSMS text messaging is to be used by Modern Mobile Marketing and Las Vegas-based Players Network, Inc. who have entered together into an agreement for the launching of a promotional sweepstakes. All Players Network's Video-On-Demand (VOD) platforms along with its website is to be used by Players Network to form a number of sweepstakes campaigns using SMS text messaging to be used to aggressively promote the market for PlayersNetwork.com. Players Network's programming will integrate advertising link with this campaign and it will be distributed throughout all of its outlets so as to create consumer interest. Overall options are being offered through the SMS text messaging technology of Modern Mobile Marketing which are being customized in order to adapt the integrated marketing modes with the unique individual requirements of each of the several targeted sweepstakes. This is being done in order to motivate consumer participation. The first financial quarter of 2008 is being planned as the initial launch date of the first of the list of integrated Marketing Campaigns. It is the goal of Modern Mobile Marketing working together with Players Network plan to motivate consumers with regard to Players Network; to create an experience that is interactive with links between Players Network programming and the consumer; to make branding the leading supplier of Las Vegas and Gaming content; and to generate substantial revenue along with providing valued marketing type consumer data to Players Network producers and partners. The president for programming for the Programming for Players Network, Michael Berk, is reported as saying that often time companies claim to be able to provide what you need but usually when you start to really get into it you come to the realization that they either are lacking the technology or the creativity that you are looking for. For that reason his company has been looking for an appropriate mobile marketing partner for a long time. He says however, that Modern Mobile Marketing has all that they are looking for. Back to News Archive - November 2007 |
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